IBM delivers $15.82 for every dollar spent

In analyzing the results from IBM projects impacting marketing, sales and merchandising, and analytics, Nucleus found that for every dollar spent, companies realized an average of $15.82 in returns. This is up 7 percent from the previous analysis published in October 2014. Nucleus found companies gain increased returns by taking advantage of IBM’s investments in cloud and integration, enabling new lines of business, and delivering productivity gains through marketing automation.