Edge CRM delivers 4.2 times more ROI

Companies are increasing their investment in “edge” customer relationship management (CRM) applications, with good reason – Nucleus data shows that they deliver 4.2 times the ROI of core CRM. As vendors’ ecosystems grow, winners will be those that either acquire or integrate edge capabilities into their core CRM at an attractive price point. This is good news for customers, as they can take advantage of vendors’ investments in edge capabilities to gain more return from their CRM investment.