Salesforce Lightning for Outlook

July 6, 2016 - Research Q123

On June 28, Salesforce released its latest solution, Salesforce Lightning for Outlook. This cloud-native add-in integrates the capabilities of Salesforce’s customer relationship management (CRM) platform and the Microsoft Office Suite application, Microsoft Outlook, allowing customers to manage and communicate with sales opportunities through one platform. Based on end-user estimates, Nucleus expects typical Salesforce users can expect a productivity increase of 3 percent while increasing data capture and active selling time.