CallidusCloud puts its money on LeadRocket

CallidusCloud is using 2017 to expand LeadRocket’s analytic capabilities and further improve its competitiveness in the marketing automation space. Nucleus found that LeadRocket customers are currently benefitting from the core capabilities within the product, and realizing productivity gains from five to 20 percent. The vendor’s relatively recent analytics acquisition has yet to deliver returns, but we expect to see improved analytic capabilities by early 2018.