Blue Mountain Resorts Achieves 1,822% ROI with Financial Performance Management Software

Reduces labor costs, improved reporting and eliminates excess inventory
with rapid one-month payback

BOSTON – March 31, 2009 – Nucleus Research analysts have independently examined the deployment of IBM Cognos TM1 software at Blue Mountain Resorts to find a rapid return on investment (ROI) of 1,822% with payback in one month’s time.

The third-busiest ski resort in Canada with around 700,000 skier visits per year, Blue Mountain Resorts is a diversified, year-round travel destination located in northern Ontario. In addition to ski slopes, the resort has gold courses, mountain biking trails, gondolas, tennis courts and conference facilities. Intrawest, a publicly held leading North American operator and owner of resorts purchased a 50% interest in Blue Mountain Resorts, creating new reporting demands to comply with regulations for public companies.

The company evaluated a number of business intelligence and performance management systems and selected IBM Cognos TM1, based on its performance, hospitality industry-specific solutions and anticipated cost benefits. Adopting IBM Cognos TM1 has enabled Blue Mountain to improve reporting, avoid headcount additions, reduce labor costs and decrease inventory levels. Additionally, the solution has provided broader business benefits, including more frequent reporting and better pricing of guest rooms and conference facilities, as managers can now combine current bookings, weather conditions and market conditions to set prices that maximize room utilizations without lowering margins.

“The Blue Mountain deployment shows the transformative abilities of BI technology to not only streamline reporting, but also to enable better decision making and ultimately boost profitability. The ROI was impressive, with a rapid payback in part due to an upfront analysis of how assets were invested with a mind on overall return” said” said David O’Connell, senior analyst, Nucleus Research.

Case studies are available at NucleusResearch.com All Nucleus Research ROI case studies are independent assessments, evaluating the costs and benefits from the IT deployment.

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Nucleus Research is a global provider of IT research and advisory services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments, including successfully executing their IT deployments and determining the business value of their initiatives. For more information, visit NucleusResearch.com.