Anatomy of a decision: Domo

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Nucleus interviewed Domo customers to understand the primary drivers behind the selection of the platform. Customers cited automation and governance capabilities, ease of use for non-technical users, and scalability for data delivery as key selection criteria. Additionally, functionality around data product enablement and incorporated AI features proved differentiated in selection processes. The platform’s combination of self-service analytics and enterprise governance enables organizations to democratize data access and extend the prevalence of their data products while maintaining control. As organizations continue to consolidate their analytics tool, Nucleus expects Domo to see accelerated adoption, particularly among enterprises seeking to empower citizen users without sacrificing governance or requiring extensive technical expertise.

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