Embedded Analytics Technology Value Matrix 2026

In 2026, building analytics is no longer the hard part. AI-assisted development and agents are pushing out more dashboards, applications, and data products than ever, yet the screens and experiences where users act remain competitive real estate. Embedded analytics has always been about getting insights into the hands and experiences where they make a difference, and that job now decides the value of an analytics investment. As a result, embedded analytics is becoming the head for custom analytics software, and increasingly for software in general, as users expect analytics in every software experience. Customers hold vendors to a new bar for usability, demanding natural language and agentic self-service delivered across web, mobile, data products, dedicated apps, and messaging tools. At the same time, they expect a rigorous semantic layer and multi-tenant management that offloads the cost of running many deployments. Leaders in this year’s Value Matrix include Google, Oracle, Progress Software (Domo), Salesforce, and ThoughtSpot.