Ian Campbell


Ian Campbell is the author of the Wall Street Journal Best Seller "The Value Sale" and serves as the Chief Executive Officer of Nucleus Research. In this role, he oversees the company’s investigative research approach and overall corporate direction. Ian is a renowned expert on value selling and the use of return on investment (ROI) to evaluate the operational benefits of technology.

With a wealth of knowledge in organizational topics, Ian has authored and presented extensively on the importance of aligning technology with business objectives. He is a sought-after speaker at industry and business events, and his insights have been featured in major publications such as The New York Times, the Wall Street Journal, and the Economist.

For more than a decade, Ian has taught an executive course on technology value assessment at Babson College in Massachusetts. He is also a frequent guest lecturer at Florida International University and other leading universities.

Mr. Campbell holds a Bachelor of Science degree in computer science and economics from Northeastern University and a Masters degree in business administration from Babson College