Ian Campbell is the author of Wall Street Journal Best Seller "The Value Sale" and Chief Executive Officer of Nucleus Research. As CEO, he is responsible for the company’s investigative research approach, product set, and overall corporate direction. He is a recognized expert on value selling and using return on investment (ROI) to assess the operational benefits of technology. Mr. Campbell has written and presented extensively on a range of organizational topics and the importance of matching technology to business organizational objectives. As an expert on technology value, he is a frequent speaker at industry and business events and has been quoted in major business publications including The New York Times, the Wall Street Journal, the Economist, and was the subject of a personal profile in The Financial Times.
For over a decade, Mr. Campbell has taught a, executive course on assessing the value of technology at Babson College in Massachusetts and is a frequent guest lecturer at Florida International University, Stanford University, the University of California at Berkley, Massachusetts Institute of Technology, Harvard University, and Boston College.
Mr. Campbell holds a Bachelor of Science degree in computer science and economics from Northeastern University and a Masters degree in business administration from Babson College