Accelerated development drives shifts in Nucleus Research 2H2015 CRM Matrix

Salesforce maintains leader position with new UI while BPM’online jumps to Leader

BOSTON – September 1, 2015 – Nucleus Research has released the 2015 Technology Value Matrix for customer relationship management (CRM). Salesforce.com and Oracle CX Cloud continue to head up a neck-and-neck development race, while BPM’online moves into the leader quadrant. Vendors are increasingly leveraging industry-specific functionality and cloud deployments in order to accelerate time to value for customers.

Over the past five years, the CRM Value Matrix has illustrated the trend to add analytics, productivity, integration and industry capabilities with an increasing focus on vertical solutions.

See the full report at: https://nucleusr.wpengine.com/research/single/technology-value-matrix-second-half-2015-crm/

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