Business Analytics Returns $13.01 for Every Dollar Spent, Up from $10.66 Three Years Ago, Nucleus Research Finds

September 17, 2014

ROI continues to accelerate through cloud, collaboration, security, and mobility offerings


BOSTON – September 17, 2014 – Return On Investment (ROI) for analytics and business intelligence solutions is increasing and currently delivering on average $13.01 for every dollar spent, according to a new analysis by Nucleus Research. The study analyzes the actual costs and benefits of Nucleus published case studies on individual companies’ analytics deployments.

The past three years have shown a concerted effort by vendors to deliver higher ROI for customers through increased development in the areas of cloud deployment, collaboration, security, and mobility. Nucleus findings indicate organizations are indeed continuing to make investments in analytics, particularly to meet the growing demand for more robust and user-friendlier applications that easily tie into other core systems.

“Companies don’t have the luxury any more to wait weeks for reports on the profitability of business decisions in increasingly fast paced markets. New analytics solutions are being developed around this need where businesses can make better decisions, faster,” said Nina Sandy, analyst at Nucleus Research.

Customers investing in new analytics solutions today are looking for improved decision-making capabilities that overcome past issues with data quality and time constraints to meet business demand in competitive markets. Changes in technology and business practices across the board, brought about largely by cloud and big data trends, have driven a need for increased functionality and resulting higher ROIs.

A significant increase in the number of analytics and business intelligence (BI) vendors during recent years has pushed competitive pricing strategies and faster deployments for customers. ‘Ease of use’ integration is touted as a significant selling point for customers looking for solutions ranging from the niche market to broader solution sets. Customers today now have greater choice of offerings, all providing some level of reduced IT dependency, productivity gains, and integration into existing systems.

The full Report is available at

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services that provide real-world insight into maximizing technology value. For more information, visit or follow us on Twitter @NucleusResearch.