Nucleus Research Releases 2022 Analytics Technology Value Matrix

June 7, 2022

Domo, IBM, Microsoft, Oracle, Tableau, and Qlik lead the market in delivering significant value through analytics technology.

June 07, 2022 11:00 AM Eastern Daylight Time

MIAMI–(BUSINESS WIRE)–Nucleus Research’s latest technology Value Matrix finds the analytics technology market has experienced significant growth during the past 12 months as organizations look to maximize the ROI from their analytic solutions.

“The past two years were distinguished by large-scale digital transformation projects where organizations of all sizes looked to embrace data as the foundation of decision-making to improve profitability and extend the efficiency of key revenue-generating departments,” said Research Analyst Alexander Wurm. “Customers continue to seek rapid deployments and prioritize solutions with out-of-the-box connectors, templates, and data models, to minimize TCO and improve time-to-value.

Throughout the past 12 months, organizations have invested in AI/ML-based capabilities for uncovering insights, automatically visualizing data, and explaining the reasoning behind certain output. Leaders in this space expanded AI/ML investment to deliver more thorough capabilities for automation, augmented analytics, and explainability. Nucleus expects investment in analytics technology to maintain pace, if not accelerate, over the next year.

Leaders in this year’s Value Matrix deliver advanced functionality. They include Domo, IBM, Microsoft, Oracle, Tableau, and Qlik.

The Experts in this year’s Value Matrix are organizations that deliver value through deep functionality and industry-specific capabilities. They include Looker, SAP, and TIBCO.

Facilitators in this year’s Value Matrix deliver value through greater ease of use and quick implementation. They include Board, Yellowfin, and Zoho.

Core Providers tend to deliver core capabilities at a low price point. This year’s Value Matrix Core Providers include Dundas, GoodData, and Microstrategy.

To download the full 2022 Analytics Technology Value Matrix, click here.

About Nucleus Research

Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit or follow our latest updates on LinkedIn.


Morgan Whitehead
Nucleus Research