Nucleus Research Releases 2023 Analytics Technology Value Matrix

April 4, 2023

Leaders in the Analytics market include Alteryx, Domo, Microsoft, Oracle, Qlik, and Tableau

The way that organizations produce and consume analytic content has changed over the past few years. Customers increasingly rely on higher-order analytics and data science to identify business opportunities and combat market uncertainty.

“This has extended the role of analytics solutions beyond traditional business intelligence as organizations increasingly look to automate analytics processes and leverage augmented analytics and data science methodologies to drive competitive advantage,” said Senior Analyst Alexander Wurm. “To best support this adoption, vendors compete to deliver a broader range of capabilities, including analytics automation, data preparation and transformation, natural language processing, natural language generation, AutoML, and more.”

Select vendors in this year’s value matrix are also investing in solutions tailored to specific users and roles to further drive the reach and effectiveness of analytic content. Some go even further by creating industry-specific data models, best practices, templates, and other analytic content to accelerate implementations and ensure value-add outcomes post-deployment.

Even in the absence of easy money, the value of organizing and making sense of data in challenging times is well recognized by the modern customer. Organizations across industries that successfully recognize the value hidden in their data maintain a competitive advantage, while those that lack the necessary tools fall behind.

Leaders in this year’s Value Matrix deliver advanced functionality without sacrificing ease-of-use at scale. They include Alteryx, Domo, Microsoft, Oracle, Qlik, and Tableau.

The Experts in this year’s Value Matrix are organizations that deliver value to customers with complex use cases through deep functionality and industry-specific capabilities. They include IBM, Looker, SAP, SAS, and TIBCO.

Facilitators in this year’s Value Matrix deliver value through greater ease of use and quick implementation. These include Board International, Yellowfin, and Zoho.

Core Providers deliver core capabilities for those organizations looking for a straightforward solution with quick time-to-value. This year’s Value Matrix Core Providers include GoodData, insightsoftware, and MicroStrategy.

To download the full 2023 Analytics Technology Value Matrix, click here.

About Nucleus Research

Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit or follow our latest updates on LinkedIn.


Morgan Whitehead
Nucleus Research