Nucleus Research Releases the Value Matrix for CRM

Microsoft Dynamics CRM and Salesforce.com score the highest in delivering customer value

BOSTON – May 17, 2011 – Nucleus Research today released the 1H2011 Technology Value Matrix for CRM. The Value Matrix evaluates CRM applications for their ability to deliver value to customers based on functionality and usability – two core factors that Nucleus has found indicate an application’s ability to drive both initial time to value and ongoing return on investment (ROI).

Microsoft Dynamics CRM and Salesforce.com scored the highest on the Matrix based on strong functionality and usability. Of the remaining solutions, some have superior functionality or usability in specific application areas and should not be ignored in the CRM evaluation process, Nucleus reported.

“As CRM competition continues to heat up, organizations are looking for a vendor’s ability to quickly deliver value, as well as an application’s potential ROI over time” said Rebecca Wettemann, vice president of research at Nucleus Research. “The Matrix identifies the vendors that are best positioned today to provide both initial and ongoing value for their clients.”

Organizations can use the Value Matrix to assess their CRM investment short list as well as to evaluate the case for maintaining an existing solution that may lag behind the value offered by other options. Nucleus Research produces Value Matrix reports in major enterprise software categories every six months. To read the Value Matrix report, go to NucleusResearch.com.

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services that provide real-world insight into maximizing technology value. For more information, visit NucleusResearch.com.