Rackable Systems Achieves 330% ROI with Oracle CRM On Demand

Increases sales, improves productivity and enables pipeline forecasting

BOSTON – January 27, 2009 – Nucleus Research analysts have independently examined the deployment of Oracle CRM On Demand using Oracle Application Integration Architecture (AIA) at Rackable Systems to find a return on investment (ROI) of 330% with payback in less than six months.

Rackable Systems provides servers and storage devices for enterprise-level data centers, specializing in machines that are relatively easy to service and manage and are fine-tuned to reduce heat and power consumption to help customers cut operating costs. While Rackable had deployed the Oracle E-Business Suite11i to support its business operations, it needed a CRM solution that would offer tight integration between data and workflows. The company selected Oracle CRM On Demand and, using the Oracle AIA, was able link to the E-Business Suite with relative speed and ease. This brought new features, such as easily customized tabs and specialized reporting templates while automating end-to-end customer related processes without manual intervention. This has allowed the system to automatically convert an opportunity into a customer order.

This has led to an increase in sales, allowing the Rackable staff to be more efficient at selling with better data availability and the ability to access full customer profiles. The data quality is higher, based on a single master customer record without duplication for a single source of truth and no need for manual verification. Overall efficiency is up, saving time in monitoring and measuring pipeline activity.

“Deploying in a software-as-a-service (SaaS) format has allowed Rackable Systems to increase the ROI and see bottom-line business results with Oracle CRM On Demand” said Rebecca Wettemann, vice president of research, Nucleus Research.

The full case study is available at NucleusResearch.com All Nucleus Research ROI case studies are independent assessments, evaluating the costs and benefits from the IT deployment.

About Nucleus Research

Nucleus Research is a global provider of IT research and advisory services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments, including successfully executing their IT deployments and determining the business value of their initiatives. For more information, visit NucleusResearch.com.