SAP Customers are 20 Percent Less Profitable than Their Peers – Despite SAP Marketing ClaimsMarch 7, 2006
Nucleus Research, a global provider of IT research and advisory services, today announced a review of publicly-held companies listed by SAP on its Web site. Nucleus found that, contrary to SAP’s advertising claim that its customers are 32 percent more profitable than their peers, SAP customers were in fact 20 percent less profitable than their peers. SAP customers had an average ROE of 12.6 percent versus an industry average of 15.7 percent.
For more information on the SAP findings, you can access the research at NucleusResearch.com.
About Nucleus Research
Nucleus Research is a global provider of IT advisory and research services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments. For more information, visit NucleusResearch.com.