THE BOTTOM LINE

2014 Analytics Market Survey

Nucleus surveyed 73 analytics customers and found 71 percent planned to increase their analytics budget within the next two years. Of the total on premise deployments, 61 percent are considering migrating some portion of their deployment to the cloud while 70 percent are considering the cloud as their primary platform for new analytics projects. Expanded functionality was noted by 60 percent of the respondents as the reason for adopting analytics, driven by an effort to increase the ROI of their solution. The trend in the data shows that by 2020, fewer than ten percent of customers’ analytic deployments will be entirely on premise.