2023 Outlook Assessment: Oracle
The past 18 months have been eventful for Oracle, with several announced acquisitions and increased product investment across its dedicated suites for HCM, Database, ERP, and Analytics. The vendor has grown its revenue by five percent in USD and 10 percent in constant currency, which can be attributed to an increasing number of enterprise-sized organizations looking to utilize a single technology vendor to meet cross-departmental needs. The vendor has made cuts across its marketing and customer experience department, signaling a shift in the company’s go-to-market strategy. Nucleus expects a refreshed approach to marketing and customer experience, recent acquisitions, and continued product innovation among its suite will poise Oracle to continue strong growth through the end of 2022 and into 2023.