A closer look at Lattice Engines

The value of predictive analytics and Big Data lies in an organization’s ability to put actionable insight into the hands of as many users as possible as efficiently as possible. After taking a closer look at Lattice Engines, Nucleus found that its CRM analytics platform enables companies to tap into the value of Big Data by putting the power of analytics directly in the hands of sales personnel, increasing their productivity and increasing revenues with more opportunities, better qualified leads, and higher margins.