THE BOTTOM LINE

Acrolinx ups marketing content quality

Much of the artificial intelligence (AI) buzz around marketing has focused on targeting leads and adapting journeys, while little attention has been focused on development of the marketing content itself. Acrolinx applies AI to content development and editing with a virtual editor to accelerate development of campaign-ready copy, unifying content style and tone for different audiences while reducing content creation costs and editor time for tactical editing by up to 30 percent.