Adobe and SAP partner on enterprise marketing

March 26, 2014 - Research O50

Adobe and SAP announced that SAP will resell Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite, and that Adobe and SAP will invest in joint marketing, sales, and development efforts. This move brings SAP closer to the competition in marketing functionality and gives Adobe the power of HANA – and increased competition is good news for customers in the cloud marketing and e-commerce world.