Alexa is not ready for business

April 26, 2018 - Research S71

Amazon’s Alexa for Business, released in 2017, does not yet deliver a positive return on investment (ROI). With the current offering, Nucleus sees Alexa for Business as little more than a glorified light switch, phone dialer, or weatherman. To become business-ready, Amazon will have to enhance Alexa’s cognitive processing, voice recognition, and enterprise security features.