Analytics buying intentions survey

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Nucleus surveyed data teams to investigate the value delivered by analytics and BI tools and shine a light on the buying intentions shaping the analytics and BI market. The resulting analysis revealed a shift in the analytics and BI landscape, with 50 percent of Excel users surveyed considering migration to more advanced tools, a lopsided value proposition favoring highly usable or functional tools, and sustained movement from SAP solutions, with 75 percent of respondents considering switching solutions noting intentions to move to Tableau over the following 18 months.

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