Anatomy of a decision: Claritysoft
The CRM market is maturing, and the disparity in functionality that once existed between vendors has diminished significantly over the last several months. As a result, organizations looking to adopt a new CRM solution are turning to other factors to help drive their decision. Nucleus recently interviewed a series of Claritysoft users, and found its simplicity, value delivered relative to cost, and high-level customer support to be the primary factors in their decision to choose Claritysoft. Organizations leveraging Claritysoft were able to increase sales agent productivity by an average of 35 percent, and accelerate customer outreach by up to 80 percent.