Anatomy of a decision: Oracle vs Salesforce
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Over the course of the past year, Nucleus independently assessed the experiences of Oracle CX Cloud users to determine the factors that ultimately led to the selection of Oracle over other competitors in the CRM space. This assessment consisted of B2B enterprise users that opted for Oracle in lieu of Salesforce. These users cited Oracle’s comprehensive functionality, business critical systems, and native integrations and cloud infrastructure as the primary components driving the selection. Compared to Salesforce, Oracle users reported reduced operational costs, a more comprehensive suite of industry-specific applications, and its ability to connect to the vendor’s ERP solution which yields more visibility into transactional data and more efficient implementations.
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