Anatomy of a decision: Vena for non-profits

February 17, 2023 - Research X36

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Nucleus interviewed multiple non-profit Vena customers and found breadth of functionality, ease of use, and configuration flexibility as the primary selection drivers. Following deployment, interviewed organizations cited operational benefits including dynamic forecasting to accelerate decision-making, as well as increased visibility into previously unseen needs. In a crowded CPM market, the demonstrable benefits of Vena make it an attractive choice for non-profit organizations as an increasingly volatile macroeconomic climate causes fluctuations in funding sources and donor confidence.

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