Appdetex ROI case study: Halfbrick

Halfbrick, an Australian video game developer, partnered with Appdetex to protect its brand online. Halfbrick found that Appdetex surpassed its previous solution in brand protection, customer service support and eliminated various time-consuming tasks. Halfbrick realized a 215 percent annual ROI and recuperated its initial investment in only half a year after deployment. The company replaced its legacy solution, and Appdetex contributed to the redeployment of resources. Appdetex also increased employee productivity and improved Halfbrick’s contact resolution rate.