THE BOTTOM LINE

Apttus advances AI in the middle office

At its recent conference, Apttus Accelerate, the company announced advances to its Max artificial intelligence (AI) as well as its new Omni Middle Office Platform for revenue management. Although Nucleus estimates that fewer than 10 percent of Apttus customers have deployed Max capabilities since its release, the company is laser focused on how AI can optimize revenues across quote-to-cash, contract lifecycle management (CLM), and digital commerce. Bringing together these processes on one platform enables companies to leverage one common data store for all revenue management activities, reducing integration costs and driving efficiency.