Augmenting non-technical users with Zapier

September 25, 2020 - Research U152

Nucleus spoke with several Zapier customers to understand the value delivered from a simplified Integration Platform-as-a-Service (iPaaS) solution aiming to augment non-technical users. Zapier brings integration tools to the hands of business-level users to eliminate manual tasks associated with data input, monitoring data flow, and maintenance of existing integrations. Zapier differentiates itself by creating a simplified tool that focuses on business-level users and improving the operational efficiency of small to medium-sized businesses.