Bigin by Zoho set to shake up SMB-centric CRM space

With few CRM solutions aiming to provide users with essential features at an affordable cost, Zoho created Bigin by Zoho to give small business owners access to sophisticated and functionally complete customer relationship management (CRM) technology. Zoho has centered Bigin on three qualities that are essential for small business users: ease of use, presence of essential features, and affordability. Compared to comparable small business-targeted CRM solutions from competing vendors, switching to Bigin could reduce CRM license spend per user by 64 percent on average.