THE BOTTOM LINE

Bpm’online ROI case study: Hershey’s Ice Cream

Hershey’s Ice Cream deployed Bpm’online to modernize its sales and account management practices and provide a consistent source of data for analysis and decision making. Moving from a largely paper-based system to Bpm’online and providing sales managers in the field with tablet-based access enabled the company to increase productivity, identify opportunities for sales performance improvements more quickly, and redeploy three sales support resources by automating data entry and analysis.