Clari and Salesloft join forces to unify revenue operations

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The recent merger announcement of Clari and Salesloft signals a shift in the revenue technology market from point solutions toward consolidated, AI-native platforms. Expected to finalize fall of 2025, the merger is expected to unify engagement, forecasting, and pipeline management within an Autonomous Revenue System. The combined company will directly address long-standing challenges of disjointed workflows, inconsistent governance, and intuition-driven selling. Central to this model is a Revenue AI flywheel and a unified data foundation that is expected to strengthen forecasting accuracy, reduce administrative overhead, and deliver more reliable automation. For the market, the merger represents an inflection point as vendors without end-to-end context risk being left behind. For customers, it provides a clearer and lower-risk path to adopting agent-driven revenue operations that scale with cleaner data, stronger oversight, and measurable productivity gains.

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