Conga and PROS to deliver end-to-end revenue optimization

October 21, 2025 - Research Z169

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Conga’s planned acquisition of PROS’ B2B business under Thoma Bravo marks a significant step toward unifying the fragmented revenue technology landscape. Expected to close in Q1 2026, the combination will bring together two market leaders with complementary strengths across CPQ, CLM, document automation, and price optimization. The merged company is expected to create a single, AI-native revenue lifecycle platform that directly addresses long-standing challenges of disconnected pricing, quoting, and contracting processes. Central to this approach is a unified data foundation that will enhance pricing accuracy, streamline governance, and enable more reliable automation across the revenue lifecycle. Nucleus expects the combination to deliver measurable outcomes for customers, including margin improvements of three to five percent, time-to-contract reductions of up to 15 percent, and administrative cost savings of 10 to 12 percent through tighter integration and process automation.

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