Control Tower Technology Value Matrix 2019

As customers are looking for greater visibility of their extended value chains, supply chain software vendors are answering the call, providing solutions that cut across functional and organizational silos. The market for control tower solutions continues to remain fragmented with many vendors finding success in industry verticals and specializing in particular areas such as planning, execution, order management, logistics, and trading partners. Although originally designed to deliver visibility, some vendors are shifting their control towers to be where the promise of the autonomous supply chain is realized.