CPQ benefit areas driving the most value

July 19, 2024 - Research Y106

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Nucleus reviewed CPQ-focused ROI case studies and research notes published over the past two years to quantify the expected benefit of deploying a CPQ solution. Benefits quantified include a 36 percent average increase in revenue, a 42 percent reduction in operational costs, a 56 percent increase in quoting efficiency, and a 46 decrease in time spent rectifying quoting mistakes and repricing. Together, these benefits translate to an average ROI of 121 percent, with customers recovering their initial investment in the technology within 16 months of deployment. These benefits demonstrate the role CPQ solutions play in optimizing sales processes and driving overall business growth.

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