CPQ Technology Value Matrix 2022
The global economy continues to experience labor shortages and supply chain issues, and customers across all industries are demonstrating an increased need for self-service purchasing options. For organizations that specialize in providing complex products, current market conditions present the opportunity to capitalize on the utilization of CPQ software to accelerate sales cycles, maximize revenue, and improve overall customer satisfaction. The CPQ market has shown notable growth over the last year, which can be attributed to the increased adoption of the subscription economy and manufacturers’ implementation of complex self-service product configurators. In addition, vendors are showing increased commitment to integrating CPQ functionality into existing CRM and ERP tech stacks.