CRM Technology Value Matrix 1H2017

<p class=”NucleusBottomLine2″>Vendors continue to innovate across the sales, service, and marketing pillars of customer relationship management (CRM), with a sharp focus on artificial and embedded intelligence, mobile development, and integration. The CRM Value Matrix for the first half of 2017 reflects a very competitive market driven by high customer propensity to switch and a rapid pace of innovation.</p>