THE BOTTOM LINE

CRM Technology Value Matrix 1H2018

Customer relationship management (CRM) vendors are investing in driving productivity gains for both users and developers, with low-code and no-code environments blurring the user-developer line. Leaders in the CRM Value Matrix are augmenting functionality with more embedded analytics and artificial intelligence (AI), and advance in usability both on the desktop and mobile devices. Those who haven’t modernized their user interface or made mobile design and configuration accessible for non-developers are lagging the market.