Data accessibility for sales teams shortens the sales cycle

August 11, 2015 - Research P140

As analytics applications are becoming more widely available to business users at every level, Nucleus found that data accessibility for sales people is key to shortening the sales cycle, on average, by 8-14 percent. In our analysis, we found that there are a number of features that are key to delivering these results including visualization, customer profiles, mobility, and embedded information.