THE BOTTOM LINE

Domo differentiates with connectors and collaboration

Domo is an analytics and business intelligence (BI) platform provider that is succeeding in a market with diminished preference for standalone tool vendors by embracing collaboration as differentiators. By including tools for chat, user profiles, alerts, and card annotations, Domo users can easily contextualize the insights and visualizations that they produce, making data more approachable. Recent product updates like Domo Publish, which allows users to share and sell data, show that Domo is in tune with the trends of the market and is leading the charge in the data services space. As the space has grown increasingly crowded to meet the rising demand for analytics, Domo has differentiated itself and shown real value.