Domo’s ROI as a data platform
Nucleus found that customers adopting Domo can develop analytic content 50 to 75 percent faster. As a result of continued investment in data integration and analytic processing, Domo has evolved from a more traditional business intelligence (BI) solution to a comprehensive data platform capable of uniting data warehousing, extract, transform, and load (ETL), and BI in one tool. Nucleus spoke to one customer who integrated 15 different siloed systems with Domo to centralize analytics and saved multiple hours per week previously spent manually combining and cleaning data. This customer also accelerated dashboard and report development by 70 percent and enhanced its revenue streams with improved targeting of cross- and up-sell opportunities.