Embedded Analytics Technology Value Matrix 2021
Analytics capabilities are increasingly becoming must-haves in both consumer and business applications. The level of complexity and sophistication varies, from simply hosting a visualization or dashboard on a web page or portal to a cloud service delivered within an application enabling data discovery, modeling, report, and visualization creation. Vendor positioning is based on the respective usability and functionality of each offering, informed by customer feedback. Specific to embedded analytics technology, we consider the respective solutions’ embedding options, ease-of-use for end consumers of analytics, ease-of-use for creator/analyst, and the breadth of the platform to support the data pipeline from end to end. This year’s Value Matrix include leaders Domo, Infor, Looker, Oracle, Sisense, and Tableau.