FourKites expands its Control Tower strategy with Loft

At Manifest 2026, FourKites announced Loft, a new capability that automates the routine follow-up work that operations teams handle after identifying a disruption or exception. The announcement comes as many organizations have strong visibility into shipments and assets but still rely on people to chase confirmations, send emails, update records, and escalate issues when responses do not arrive on time. Loft gives customers a way to formalize those steps so they happen consistently, using the same shipment and asset data already flowing through the FourKites platform. Instead of replacing existing systems or promising full autonomy, Loft is a platform for Agentic AI designed to reduce manual coordination around operational scenarios such as asset assignment, missed check-ins, delayed confirmations, or detention follow-ups. Analysts expect this approach to improve execution efficiency, reduce hand-offs across teams and partners, and shorten the time it takes organizations to turn operational ideas into repeatable processes, with workflow development cycles projected to improve by roughly 30 to 50 percent. Looking ahead, Loft’s impact will depend on how well customers apply it to narrowly defined use cases and mature from there, but it represents a pragmatic step toward more consistent, event-driven execution without forcing large-scale process or system changes.