Freshworks ROI case study: Travel Counsellors

Freshworks ROI case study: Travel Counsellors realized a 374 percent ROI with a payback period of less than six months after replacing three instances of Microsoft with Freshworks’ CRM composed of Freshsales and Freshdesk. This travel agency has a franchise business model and sought a solution to modernize its internal and external communication channels and consolidate and track data across its increasing network of travel agency franchises. Upon the adoption of Freshworks, the organization was able to digitize its franchisee onboarding process, translating to a 33 percent increase in annual franchise recruitment driven by enhancements to onboarding efficiencies. With Freshworks, Travel Counsellors has also improved customer service agent productivity by 30 percent, providing significant annual cost savings from avoided headcount.

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