Getting ready for Salesforce Data.com Social Key

Salesforce Data.com Social Key promises to integrate information from the social Web with traditional CRM data to provide sales people with a richer, more complete view of their clients and prospects. In its initial look at Social Key, Nucleus found it could increase sales force productivity and improve customer engagement. Key steps customers can take to maximize value from Sales Cloud data today include defining a social data playbook and making data more current and complete.