THE BOTTOM LINE

Guidebook: Evernote

Evernote is a productivity solution for content, idea sharing, and collaboration with advanced tools that enable companies to find, capture, and organize data in support of sales and management efforts. To better understand and quantify the value the benefits Evernote for Business delivers, Nucleus surveyed more than 30 end users. Most of those interviewed voices the opinion that the total volume of digital data will double every two years due to the exponential growth of machine-generated data – at much higher rates than traditional business data. Nucleus found that companies using Evernote for Business reduced the time spent on collecting and organizing customer data by 55% to 65%. Additionally, those sales teams that integrated Evernote with Salesforce CRM shortened preparation time for client meeting and proposals by 75% to 85%.