Guidebook: ON24

As more companies look to Web conferences and Webcasts to broaden and deepen their sales and marketing pipeline, audience experience can have a significant impact on lead generation and prospect engagement. In analyzing ON24 customers’ use of its Webcasting platform, Nucleus found that its support for professional branding, accessibility, and interactivity drove greater engagement and accelerated sales cycles, while analytics and integration improved lead management and increased sales and marketing productivity.