THE BOTTOM LINE

Guidebook: Oracle NetSuite partner program

The Oracle NetSuite partner program provides the incentives and returns on investment to partner organizations to justify scaling their NetSuite practice, thereby enabling them to win more deals and deliver continuous value to their end customers.  As the enterprise resource planning (ERP) solution industry shifts to a software-as-a-service (SaaS) model, partners are under pressure to maintain profitability with annual maintenance fees on legacy software shrinking.  NetSuite offers a stable and extendable platform on which partners can build a vertical expertise and add value to their customer’s software, thus improving customer retention and growth potential.  In examining the experience of existing NetSuite partners, Nucleus found that the partner organizations were expanding rapidly, increasing revenue by an average of 30 percent annually.  Additionally, partners were able to reduce their support burden by up to 15 percent, improving overall profit margins.