THE BOTTOM LINE

Guidebook: Salesforce AppExchange

The Salesforce AppExchange Partner Program provides AppExchange partners with the typical marketing and lead generation capabilities of traditional partner programs with the additional advantages of access to the Salesforce Platform, distribution and infrastructure capabilities, and customer base. Nucleus found that the combination of Salesforce tools and technologies, brand and marketing investments, and access to the Salesforce network and ecosystem enabled partners to grow their businesses while accelerating time to market and managing marketing and technology costs.