Host Analytics rebrands to Planful

January 30, 2020 - Research U10

Host Analytics, a leading provider of corporate performance management (CPM) software, has rebranded to Planful, Inc. as part of a larger effort to focus on usability and messaging that directly relates to financial planning. The new name draws on the company’s vision for “continuous planning” and complements the vendor’s upcoming Winter20 product release. The Planful platform targets mid-market customers but can scale up to handle enterprise-scale data loads. Nucleus believes that the Planful’s concentration on usability and planning functionality will strengthen its position in the CPM market as companies expand financial management responsibilities to other departments.