THE BOTTOM LINE
2016 ROI AWARD WINNER! Beijer Byggmaterial AB deployed IBM WebSphere Commerce to create its e-commerce presence, with an interactive Web site to support online sales and drive greater in-store sales by marketing to both the business and growing consumer markets. Nucleus found that IBM WebSphere Commerce, in concert with the existing product information management system, enabled Beijer Byggmaterial to deliver a collaborative, interactive Web site that would drive e-commerce sales, increase brand awareness, and add to revenues for the company.
Payback: 4 months
Average annual benefit: $9,156,000